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Selling your home is a privilege. Make sure your agent has a comprehensive sales strategy that combines old fashioned face-time and traditional media, with up-to-the-minute mobile and online real estate technology.

Price it to Sell

Pricing your home is no simple matter. Too low and you lose money, obviously. Too high, and you lose buyers. There really is a just right price for every home and seller.

Setting your home sale price should be based heavily on the market and comps in your area. The comparison process involves researching homes that are on the market or have recently sold that are similar to yours in size, condition, location, amenities, etc. can advise you on the additional value (or deficit) of your home’s unique features and factor that into the equation.

Beware of any agent who names a higher listing price that his competitors. This technique is sometimes used by agents to secure more listings, but it hurts the seller in the end. Higher listing prices should always be justified. Don’t fall into the trap of setting too high a price, with the justification that you can always lower the price if it doesn’t sell. Your buyers will have comps, too. They’ll know the home is overpriced and distrust the sale. What’s more, the longer a home stays on the market, the less perceived value it has.

Do your research. Ask you agent to validate and justify any suggested prices. Be wise and cautious, and start with the right sale price for your home.

Get it Ready to Sell

A well-maintained home commands a higher asking price and receives more and better offers. Buyers trust that what they can’t see has also received the same level of care.

Your real estate agent can be a wealth of information when it comes to getting your home ready to sell. The biggest question you’ll need to ask as you evaluate potential improvements to every area of your home is what will cost you the least, yet have the biggest impact on buyers? Cosmetics and cleanliness are important here.

Refreshing paint, updating and cleaning fireplaces, replacing broken patio bricks, having windows and carpets cleaned professionally, getting rid of clutter, creating open space – these are all ways to boost a home’s appearance. Remember, you need to attract buyers from the outside (curb appeal) and the inside of the home.

Make sure rooms have a clear purpose, and that they will appeal to both genders. You want viewers to be able to really imagine the home as theirs.

There are literally hundreds of staging tips for houses. Have your agent prepare a list of steps you can take now to get your home in prime selling condition, at a minimum cost to you.

Should you hire a qualified real estate professional to sell your home?

One of the first questions you may ask yourself when you choose to sell your home is if you should enlist the help of a real estate agent or sell it yourself. Selling your own home is known as For Sale by Owner or FSBO.

Typically, the reason home owners choose to FSBO is to avoid paying commission to an agent when their property sells.

But consider this: Research by HomeGain revealed that home sellers are better able to sell their home using a real estate agent than by selling on their own – by 120 percent! What’s more, the typical FSBO home sold for approximately $65,000 less than a comparable agent-assisted home sale.

Home sellers can expect to pay anywhere between 4%-10% commission, depending on the type of property, current market conditions, and the sellers’ motivation. Six percent is most common, and this commission is divided amongst the listing agent, the listing agent’s broker, the buyer’s agent and the buyer’s agent’s broker. Many times referral fees and franchise fees are a factor, as well.

Securing a real estate professional and offering a fair commission are beneficial for multiple reasons. A fair commission motivates buyer’s agents to show your home over others, for instance. And although it may seem like a good idea to reduce the commission, it is also important to consider that real estate brokers and agents are responsible for MLS fees, insurance and membership dues. There is also the cost of overhead: computers, office equipment, transportation, signs, advertisement and so on. It’s a business with many expenses and without a weekly paycheck.

What's Your Home Worth?

Don't rely on a computer to tell you what your property is worth. Only a LOCAL real estate professional has the knowledge to price your home at fair market value. Fill out this simple form, and we will conduct a Comparative Market Analysis to determine what your home would sell for in todays market.

Thank you. We will research the property values in your area and get back to you with our findings.
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